A long while ago, I came across the OS-tan idea. It’s a very Japanese concept – creating characters based on software. The first version of this I came across is the attached image – various versions of Windows as anime-style characters.This has been expanded and there are various variants of the idea across the full range of OSes with some other software tagged in for good measure. It’s also no longer a solely Japanese concept as Western artists have picked up their pens as well.
What I find interesting today is that Microsoft has embraced the concept. In their new Asian marketing push (which they’ve also pushed across to their Western customers), they’ve introduced a robot-fighting (robots = androids; Android = Google) ass-kicking heroine (complete with naked transformation sequence). You can check her out in this video: http://www.youtube.com/watch?v=BHTUlF7NA2o
She’s got a Facebook page, with Japanese-style information. She’s got a real life actor that’s at the Asian trade show and her own theme tune. They’ve even given her a background that meshes with the idea that IE used to be slow and clunky but now it’s fast and awesome.
I recommend checking out the video. I don’t recommend the browser. I’m interested in seeing how this alternative marketing campaign works out for Microsoft.